1. The Toys That Made Us

          The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
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          The Toys That Made Us


          The Toys That Made Us

          Watch Star Wars. Episode 1 of Season 1.

          A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

          Watch Barbie. Episode 2 of Season 1.

          Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

          Watch He-Man. Episode 3 of Season 1.

          Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

          Watch G.I. Joe. Episode 4 of Season 1.

          Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

          Watch Star Trek. Episode 1 of Season 2.

          Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

          Watch Transformers. Episode 2 of Season 2.

          Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

          Watch LEGO. Episode 3 of Season 2.

          From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

          Watch Hello Kitty. Episode 4 of Season 2.

          With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.

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